Pay Per Play Advertising

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The truth about Pay Per Play

8:34 am by admin in Affiliate Programs, Audio Net Ads, Internet Audio Ads, Net Audio Ads, PPP, Pay Per Play

Pay per play (ppp), the concept is simple. You record an ad message and it gets played on the websites of the affiliates/members registered to deliver these ads. For each instance that the ad is played, a set amount of money is charged, thus pay per play. What could be so harmful about this? According to the opponents of this concept, it infringes upon people by playing a recorded message that they did not request to listen to, and this distracts from whatever they are doing on the Internet.

According to the proponents of ppp those concerns are meritless. First, say the proponents of ppp, the ads that are played are up to five seconds in duration, they only play once per visit and a person would have to be on a website for three or more minutes before a different ad is played.

So why is this advertising concept causing a “civil war” if you will on the internet?

One of the proponents of ppp and the VP of voicetopage.com, the company that is actually promoting ppp, Larry Host explains that the concerns raised are legitimate but baseless. According to Host, several years of testing and retesting, developing and redeveloping have gone into the formation of ppp. After extensive research it has be ascertained that five seconds is the optimal length of time for A) a person to record the message in the brain, B) not long enough to be irritable.

There have always been nay sayers whenever a new concept is brought forth. Just look back in time to the Wright Brothers. When they came up with the concept of man flying many called them crazy and fools. Yet decades later man is actually landing on the moon. Or think back to Galileo refuting the establishment by stating the earth rotated around the Sun and not vis versa. Or Columbus’ notion that the world was round not flat as had been the conventional wisdom for centuries.

The fact of the matter is that the world is evolving at a mind numbing pace, in fact it is said to be moving as fast as the Internet. People want information and they want it now. The is one of the reasons that RSS (really simple syndication) took off so fast. People want instant gratification.

While many are saying that the concept of ppp will die instantly, that it will not even get off the ground, others say that it is inevitable and that once it catches on everyone will be using it and it will be part of the accepted landscape.

The first industry to begin feeling the impact of the Internet infringing on it’s “turff” was print media. As more people began getting there news online newspaper sales began to plumet. The second industry to feel it was the music industry. Downloading music and stores like Itunes have almost done in with the music industry. It is more practical to download a song to one’s Ipod or mp3 player than it is to buy a CD to play at home. And with the advent of Youtube, even television is feeling the Internet’s stranglehold on advertising dollars. The only advertising medium left for the Internet to go toe to toe with is the Radio Broadcasting Industry. Lets face it, radio is limited in reach and in audience. The Internet is universal. It would not matter where the website playing the audio ads is located so long as the content in relevant to what the surfer is looking for.

As people spend more time on the internet surfing, shopping, socializing, watching TV, movies or video, advertisers will follow. It is a basic business rule - supply and demand. The evolution of the Internet tells us that more business will be conducted online not less, and advertisers will seek out new and creative ways to get their message out.

Whats your opinion? I’d like to know.

You can visit these sites for more details about pay per play and/or the net audio ads opportunity.

PPPVirginia, Audio Net Ads , Pay Per Play Media

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